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Atharintiki Daredi @ Rs 9 crore deficit
By: Tupaki Desk | 27 Sep 2013 4:25 AM GMT
'Atharintiki Daredi' is the film which has done record pre-release business before the release. The rights of all the territories have been sold out for record price three months ago.
The piracy of 'Atharintiki Daredi' came as a big jolt to the makers who has invested a bomb on the movie. Taking advantage of this situation, Distributors have refused to pay advances they have to pay and instead bargained for slash in the prices. As a result, Producer BVSN Prasad has incurred huge losses for releasing the film with a Rs 9 crore deficit in India alone. It was Pawan Kalyan and Trivikram who shared the burden of producer by voluntarily sacrificing Rs 3 crore remuneration each.
Trade sources say, 'Atharintiki Daredi' have to hit the bull's eye to bail out the producer from trouble. Hope for the best!
Atharintiki Daredi Pre-release Business (Before The Leak):
Andhra Pradesh: Nizam - Rs 12 crore; Ceded - Rs 9 crore; Vizag - Rs 6 crore; Guntur - Rs 4 crore; Krishna - Rs 3.75 crore; East Godavari - Rs 3.6 crore; West Godavari - Rs 3 crore; Nellore - Rs 2.23 crore.
Total: Rs 60.08 crore (including Overseas: Rs 7.5 crore; Satellite rights: Rs 9 crore). The count would be over Rs 66 crore if audio Rights, theatrical rights of Tamilnadu, Karnataka and Rest Of India have been added.
The piracy of 'Atharintiki Daredi' came as a big jolt to the makers who has invested a bomb on the movie. Taking advantage of this situation, Distributors have refused to pay advances they have to pay and instead bargained for slash in the prices. As a result, Producer BVSN Prasad has incurred huge losses for releasing the film with a Rs 9 crore deficit in India alone. It was Pawan Kalyan and Trivikram who shared the burden of producer by voluntarily sacrificing Rs 3 crore remuneration each.
Trade sources say, 'Atharintiki Daredi' have to hit the bull's eye to bail out the producer from trouble. Hope for the best!
Atharintiki Daredi Pre-release Business (Before The Leak):
Andhra Pradesh: Nizam - Rs 12 crore; Ceded - Rs 9 crore; Vizag - Rs 6 crore; Guntur - Rs 4 crore; Krishna - Rs 3.75 crore; East Godavari - Rs 3.6 crore; West Godavari - Rs 3 crore; Nellore - Rs 2.23 crore.
Total: Rs 60.08 crore (including Overseas: Rs 7.5 crore; Satellite rights: Rs 9 crore). The count would be over Rs 66 crore if audio Rights, theatrical rights of Tamilnadu, Karnataka and Rest Of India have been added.
