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Did piracy really destroy Atharintiki Daredhi?

By:  Tupaki Desk   |   30 Sep 2013 7:26 AM GMT
Did piracy really destroy Atharintiki Daredhi?
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“Atharintiki Daredhi” piracy issue shocked the entire state for a second. All the people in the state who are involved in their own activities stopped them for a while and turned their attention towards this issue. This created more craze to “Atharintiki Daredhi”.

Generally piracy damages a film’s collection rate. But for “Atharintiki Daredhi”, this rule was completely reversed. This piracy issue reduced the advertising costs for the film producer and gave him few Crores worth of publicity in return. As per analysts reports, this film may not collect this much if it didn’t get this kind of piracy hype at the starting stage.

More over, the entire state is under high pressure due to T – issue. In this instance, Pawan Kalyan easily came out with a bang just because of this piracy sensation. There is a buzz in the media that this piracy issue is a part of publicity stunt. What ever may be the truth, piracy helped “Atharintiki Daredhi” to create sensation in the state. Pawan Kalyan created a new trend once again by using piracy for positive purpose!