Begin typing your search above and press return to search.
Jewelry showroom new marketing strategy
By: Tupaki Desk | 20 Sep 2013 5:35 AM GMTGold and its price are increasing tremendously in India. The sentiment of Indians to use gold for devotional purposes and the interest of Indians to buy gold ornaments is not at all degrading at any point of time. Taking this aspect into consideration, several jewelry showrooms came onto the picture with beautiful designs.
Maintaining a jewelry showroom is not a small aspect. Several constraints come into picture. The showroom needs to make lots of sales to run the business successfully. To make this happen, jewelry showroom owners are coming up with a new strategy.
Jr.NTR and Nagarjuna are branding few jewelry brands in the past. Now, the jewelry showroom are going for female brand ambassadors. By paying them few Crores of rupees, they are roping female brand ambassadors.
The reason behind this gender change is that the jewelry showroom owners are getting hefty orders from the brand ambassadors itself. Men buy less gold than women and hence lady brand ambassadors are inturn becoming a permanent constumers for the respective leading showrooms apart from branding the product. 2 way profits!
Maintaining a jewelry showroom is not a small aspect. Several constraints come into picture. The showroom needs to make lots of sales to run the business successfully. To make this happen, jewelry showroom owners are coming up with a new strategy.
Jr.NTR and Nagarjuna are branding few jewelry brands in the past. Now, the jewelry showroom are going for female brand ambassadors. By paying them few Crores of rupees, they are roping female brand ambassadors.
The reason behind this gender change is that the jewelry showroom owners are getting hefty orders from the brand ambassadors itself. Men buy less gold than women and hence lady brand ambassadors are inturn becoming a permanent constumers for the respective leading showrooms apart from branding the product. 2 way profits!
