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Todays Highlight: Eros buys Mahesh ONE - Nenokkadine!
By: Tupaki Desk | 2 Dec 2013 10:37 AM GMTEros International which is an Indian motion picture production and distribution company based in Mumbaihas acquired the entire theatrical rights of Mahesh Babu's crazy project 'ONE - Nenokkadine' for unheard amount.
Earlier, UTV has done a similar thing with Mahesh's Athidi but the film didn't perform as expected at the Box Office. Wish 'One' changes this bad sentiment!
As per the trade, A leading production house like Eros entering AP with 'ONE' will surely increase the expectations on the film and also ensures tremendous pre-release business.
Actually, Factors like the first time & deadly combo of Mahesh Babu, Sukumar and Devi Sri Prasad has tempted Eros to venture into AP film distribution market. Makers of 'ONE' who are under pressure since few months due to the rise of budget will be breathing a sigh of relief with the latest development. So, everything seems to be set for a record-breaking release this Pongal.
Earlier, UTV has done a similar thing with Mahesh's Athidi but the film didn't perform as expected at the Box Office. Wish 'One' changes this bad sentiment!
As per the trade, A leading production house like Eros entering AP with 'ONE' will surely increase the expectations on the film and also ensures tremendous pre-release business.
Actually, Factors like the first time & deadly combo of Mahesh Babu, Sukumar and Devi Sri Prasad has tempted Eros to venture into AP film distribution market. Makers of 'ONE' who are under pressure since few months due to the rise of budget will be breathing a sigh of relief with the latest development. So, everything seems to be set for a record-breaking release this Pongal.