Rating: 3.25 /5
Cast: Allu Arjun, Amala Paul, Catherine Tresa, Brahmanandam, Ali, Rao Ramesh and others
Music: Devi Sri Prasad
Cinematography: Amol Rathod
Story-Screenplay -Dialogues-Direction: Puri Jagan
Producer: Bandla Ganesh
Release date: 31st May 2013
After the super success of ‘Julayi’, many people are eagerly waiting what Allu Arjun will do at Box Office, and here comes his action packed racy entertainer with powerful director Puri Jagan.
The CONTENT
A Central Minister (Rao Ramesh) daughter Akanksha (Catherine Tresa) goes to Spain to study music and happens to read a diary that belongs to Komali Sankarabaranam (Amala Paul) who is an old resident of the room. Akanksha finds out how Komali has fallen in the love of Sanju Reddy (Allu Arjun), a guitarist playing music on the streets of Spain. Accidently, Komala films a murder on her video camera one day and the goons notice this. The goon leader (Shawar Ali) asks his brother (Subba Raju) to kill her and get the tape. After a couple of attempts, they finally kidnap her one day. All this happens to be the story in that diary, and from then all pages fall empty. When Akankhsa rushes and compels Sanju to reveal what happened to Komali, it is known that she is dead. So what is Sanju going to do now and what will happen to Akanksha, happens to be the rest of story.
The EFFORT :
On-Screen:
Allu Arjun is at his best as usual. As per the character designed to him, he maintained some lowness all the time, but has shown some kick-ass performance in fights and songs. He is simply amazing.
Amala Paul is good at expressing few emotions, and as a cute innocent Brahmin girl, she scored decent marks. But it is Catherine Tresa who steals the show with her glamour and performance. Also in dance, Catherine showed some potential by matching steps perfectly with Allu Arjun.
Brahmi and Ali are simply in their own domain, but failed to deliver what is expected from them. Rest of the cast, including on-screen villains Shawar Ali and Subba Raju did their part to support this sleek flick.
Off-Screen:
Pages are not enough to talk about Puri Jagan and his direction, but this time the other person inside our director will shock you for sure. Rather coming up with racy screenplay and just punch dialogues, Puri has shown his sleek style this time and his work reminds you of a typical Hollywood flick. Yet, Puri never missed his trademark dialogues. His one liners in romantic scenes are simply amazing, though his comedy episodes lack that comic thing.
Second hero of this film is the locations and the way this film is filmed. We should pat on the shoulders of cinematographer Amol Rathod for his beautiful work and splendid Color Grading work during Digital Intermediate. Rather going for ‘oora mass’ colours, Amol picked up nice texture like some English action movies.
Devi Sri Prasad has given chartbuster songs for the movie, but his background score is somewhat slow at places. Though the sound is muted intentionally, somehow Devi can’t get the streak right, albeit it sounded stunning. And all those choreographers who worked for this flick should be complemented for their work. Especially, Raghu did a superb job for ‘Top Lechipoddi’ song.
And, what simply mesmerizes your eyes is the brilliant and well timed action choreography of Thailand fight master Kechha. The five minute interval bang is simply adrenaline rushing for its master class work that is never seen before on Telugu screen.
The PLUSES:
· Splendid action scenes, brilliant fight compositions
· Dialogues in romantic scenes, including those satires on female lovers and explanation of Kapu-Kamma-Reddy inter caste marriages
· Well filmed songs, with trademark choreography
· Pawan Kalyan imitation bit and Gangleader title song scene
The MINUSES:
· Little slow screenplay
· Lack of Puri mark hero characterization
· Brahmi and Ali’s comedy
BREAKDOWN:
Puri Jagan means energy and Allu Arjun means double energy. So, people who are accustomed to watching movies like Idiot and Arya will expect the same ammunition again. But the director and hero has taken the flick to some different world with a toned down characterization. Puri made sure that he will not repeat the same formula again and again, and this time changed the characterization of hero to a serious side. Because, all the time all heroes will not be effervescent and shouting loud is not heroism. What amazes one and all is the different attitude of Puri Jagan even though his hero is a big star like Allu Arjun. He has chosen rather sober setup, with racy action and conflict. If you are expecting a commercial entertainer with a different shade, then this is the flick you should watch, while it is a routine story with good screenplay.
Generally every director thinks that fans expect the same kind of dances, fights, comedy scenes and few big and loud ‘faction’ dialogues. But that is quite wrong conviction. No fans likes to watch same masala continuously and Allu Arjun has done a fabulous job in picking such a different line and style. Though hero’s character got no punch dialogues for villains, his openness to accept a caste tag (his name is Sanju Reddy in the flick and heroine keeps on calling ‘Orey Reddy’)and talking about inter-caste marriages is superb.
But what lets down many is some slow paced first half that establishes the love track of Allu Arjun and Amala Paul. However, the interval bang is simply amazing to hold breathe and though graph falls down at places in second half, from pre-climax it is a stunner again. What else you need?
Coming to Box Office collections, no doubt first and second week will go strong irrespective of talk and reviews. But we have to see what happens from third week, as family audience will miss entertainment quotient in Iddarammayilatho though youth got full meals.
The FINISHING Line: This is fresh air, not regular masala!
Cast: Allu Arjun, Amala Paul, Catherine Tresa, Brahmanandam, Ali, Rao Ramesh and others
Music: Devi Sri Prasad
Cinematography: Amol Rathod
Story-Screenplay -Dialogues-Direction: Puri Jagan
Producer: Bandla Ganesh
Release date: 31st May 2013
After the super success of ‘Julayi’, many people are eagerly waiting what Allu Arjun will do at Box Office, and here comes his action packed racy entertainer with powerful director Puri Jagan.
The CONTENT
A Central Minister (Rao Ramesh) daughter Akanksha (Catherine Tresa) goes to Spain to study music and happens to read a diary that belongs to Komali Sankarabaranam (Amala Paul) who is an old resident of the room. Akanksha finds out how Komali has fallen in the love of Sanju Reddy (Allu Arjun), a guitarist playing music on the streets of Spain. Accidently, Komala films a murder on her video camera one day and the goons notice this. The goon leader (Shawar Ali) asks his brother (Subba Raju) to kill her and get the tape. After a couple of attempts, they finally kidnap her one day. All this happens to be the story in that diary, and from then all pages fall empty. When Akankhsa rushes and compels Sanju to reveal what happened to Komali, it is known that she is dead. So what is Sanju going to do now and what will happen to Akanksha, happens to be the rest of story.
The EFFORT :
On-Screen:
Allu Arjun is at his best as usual. As per the character designed to him, he maintained some lowness all the time, but has shown some kick-ass performance in fights and songs. He is simply amazing.
Amala Paul is good at expressing few emotions, and as a cute innocent Brahmin girl, she scored decent marks. But it is Catherine Tresa who steals the show with her glamour and performance. Also in dance, Catherine showed some potential by matching steps perfectly with Allu Arjun.
Brahmi and Ali are simply in their own domain, but failed to deliver what is expected from them. Rest of the cast, including on-screen villains Shawar Ali and Subba Raju did their part to support this sleek flick.
Off-Screen:
Pages are not enough to talk about Puri Jagan and his direction, but this time the other person inside our director will shock you for sure. Rather coming up with racy screenplay and just punch dialogues, Puri has shown his sleek style this time and his work reminds you of a typical Hollywood flick. Yet, Puri never missed his trademark dialogues. His one liners in romantic scenes are simply amazing, though his comedy episodes lack that comic thing.
Second hero of this film is the locations and the way this film is filmed. We should pat on the shoulders of cinematographer Amol Rathod for his beautiful work and splendid Color Grading work during Digital Intermediate. Rather going for ‘oora mass’ colours, Amol picked up nice texture like some English action movies.
Devi Sri Prasad has given chartbuster songs for the movie, but his background score is somewhat slow at places. Though the sound is muted intentionally, somehow Devi can’t get the streak right, albeit it sounded stunning. And all those choreographers who worked for this flick should be complemented for their work. Especially, Raghu did a superb job for ‘Top Lechipoddi’ song.
And, what simply mesmerizes your eyes is the brilliant and well timed action choreography of Thailand fight master Kechha. The five minute interval bang is simply adrenaline rushing for its master class work that is never seen before on Telugu screen.
The PLUSES:
· Splendid action scenes, brilliant fight compositions
· Dialogues in romantic scenes, including those satires on female lovers and explanation of Kapu-Kamma-Reddy inter caste marriages
· Well filmed songs, with trademark choreography
· Pawan Kalyan imitation bit and Gangleader title song scene
The MINUSES:
· Little slow screenplay
· Lack of Puri mark hero characterization
· Brahmi and Ali’s comedy
BREAKDOWN:
Puri Jagan means energy and Allu Arjun means double energy. So, people who are accustomed to watching movies like Idiot and Arya will expect the same ammunition again. But the director and hero has taken the flick to some different world with a toned down characterization. Puri made sure that he will not repeat the same formula again and again, and this time changed the characterization of hero to a serious side. Because, all the time all heroes will not be effervescent and shouting loud is not heroism. What amazes one and all is the different attitude of Puri Jagan even though his hero is a big star like Allu Arjun. He has chosen rather sober setup, with racy action and conflict. If you are expecting a commercial entertainer with a different shade, then this is the flick you should watch, while it is a routine story with good screenplay.
Generally every director thinks that fans expect the same kind of dances, fights, comedy scenes and few big and loud ‘faction’ dialogues. But that is quite wrong conviction. No fans likes to watch same masala continuously and Allu Arjun has done a fabulous job in picking such a different line and style. Though hero’s character got no punch dialogues for villains, his openness to accept a caste tag (his name is Sanju Reddy in the flick and heroine keeps on calling ‘Orey Reddy’)and talking about inter-caste marriages is superb.
But what lets down many is some slow paced first half that establishes the love track of Allu Arjun and Amala Paul. However, the interval bang is simply amazing to hold breathe and though graph falls down at places in second half, from pre-climax it is a stunner again. What else you need?
Coming to Box Office collections, no doubt first and second week will go strong irrespective of talk and reviews. But we have to see what happens from third week, as family audience will miss entertainment quotient in Iddarammayilatho though youth got full meals.
The FINISHING Line: This is fresh air, not regular masala!