The Clean India initiative launched by PM Narendra Modi on October 2nd last year has received a rousing reception from all corners of the country. And Union Urban Development minister Venkayya Naidu now took the permission of PM Modi to appoint Telugu singer SP Balasubrahmanyam as the brand ambassador of the Swachh Bharat campaign. SPB is likely to conduct programs that include singing songs to motivate people for the cleanliness drive.