Bollywood film industry is far ahead of Tollywood in case of glamour, remunerations and collections. In the aspect of targeted audience, Bollywood is almost 10 times bigger than Tollywood. In spite of these factors, Bollywood failed to understand the mindset of Tollywood film industry.
Several big shot Bollywood production houses felt like establishing their base in South India by conquering Tollywood film industry. They bagged few prestigious projects in Tollywood in the last few months. Unfortunately, majority of them turned out to be the duds at the box office.
Except for “Atharintiki Daredhi”, none of the flicks equaled the expected level of profits at the box office. Yash Raj, Eros and Reliance lost the profits they earned in Bollywood by investing in Tollywood. After observing their moves, few film critics are saying that Bollywood failed completely in understanding the spectators’ focus in Tollywood.
Several big shot Bollywood production houses felt like establishing their base in South India by conquering Tollywood film industry. They bagged few prestigious projects in Tollywood in the last few months. Unfortunately, majority of them turned out to be the duds at the box office.
Except for “Atharintiki Daredhi”, none of the flicks equaled the expected level of profits at the box office. Yash Raj, Eros and Reliance lost the profits they earned in Bollywood by investing in Tollywood. After observing their moves, few film critics are saying that Bollywood failed completely in understanding the spectators’ focus in Tollywood.