Mega Heroes have great market value not only in AP but also in other states and overseas too. Mega Power star Ram Charan has decent market value in Kerala, but his cousin Allu Arjun who has played a cameo role in his latest movie Yevadu is a super star there with equal market value that of local stars.
'Yevadu's Malayalam version ' was released on 31st January in 90+ screens across the state. The movie has reportedly got good response among the audiences and the openings were also good. Yevadu is released as Bhaiyya-My Brother in the state and it has managed to generate around 1.5 crore business in the matter of just 8 days which are said to be a record collections for Tollywood hero in Kerala
The Malayalam audience is familiar with Allu Arjun whose films have fared well in the Kerala. Even few of Bunny flop Telugu films were decent grossers there. This craze of Allu Arjun helped Bhaiyya collecting record grosses and it also helped cherry to expand his market in gods own country (Kerala).
'Yevadu's Malayalam version ' was released on 31st January in 90+ screens across the state. The movie has reportedly got good response among the audiences and the openings were also good. Yevadu is released as Bhaiyya-My Brother in the state and it has managed to generate around 1.5 crore business in the matter of just 8 days which are said to be a record collections for Tollywood hero in Kerala
The Malayalam audience is familiar with Allu Arjun whose films have fared well in the Kerala. Even few of Bunny flop Telugu films were decent grossers there. This craze of Allu Arjun helped Bhaiyya collecting record grosses and it also helped cherry to expand his market in gods own country (Kerala).