Burning Star posing threat to T-town Top Heroes

Update: 2013-06-21 07:20 GMT
Sampoornesh Babu, a self-proclaimed Burning Star, is now giving a tough competition to the biggies of Telugu Cinema. The trailer of his launch pad 'Hrudayam Kaleyam' which has got a tagline 'A Kidney With Heart' has gone viral on the web.

'Hrudayam Kaleyam' promo which was unveiled on this Monday managed to get 2,45,000 views on Youtube within 24 hours, by surpassing Jr NTR's Baadshah record (2,20,000 - top 6th position) by a fair margin. By third day, the film generated views of 4,39,000 and still counting. If the same trend continues, our budding hero will shatter few more records in the near future.

Why Sampoornesh Babu is getting so much attention? Mr. Babu is a big hit in the social networking platform ever since 'Hrudayam Kaleyam' was launched. Right from the beginning, the makers have designed the publicity of the movie in a way that it would make the neitizens follow every moment of Sampoo closely. From posters to larger-than-life cutouts to fans association to spoof content, everything played a part here. The dialogue in the promo and the way heroism was elevated in a satirical way tickled the funny bones of audience. Let's see what this unconventional hero would do in a 2-and-a-half-hours film!

Trailer: https://www.youtube.com/watch?v=Tv5XUl98EyI&feature=player_embedded
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