Hero Nithin is the die-hard fan of Pawan Kalyan since the time of 'Tholi Prema' and it was his father who distributed that film in Nizam territory. His love for the actor has made him acquire the Nizam distribution of Atharintiki Daredi for a record price of Rs 13 crore.
Trade circles say, this is a highly risky gamble as other big film Yevadu is also releasing within a gap of just one week.
Dil Raju is very good at marketing the films and generating revenues. He made sure Yevadu gets a blockbuster talk even before the release and now trying to screen it in as many theatres as possible to cash on the positive buzz.
In fact, Dil Raju is releasing Yevadu in Nizam through his distribution house and he may not allow any of his competitors to take the lead. So, Nithin is in trouble.
Trade circles say, this is a highly risky gamble as other big film Yevadu is also releasing within a gap of just one week.
Dil Raju is very good at marketing the films and generating revenues. He made sure Yevadu gets a blockbuster talk even before the release and now trying to screen it in as many theatres as possible to cash on the positive buzz.
In fact, Dil Raju is releasing Yevadu in Nizam through his distribution house and he may not allow any of his competitors to take the lead. So, Nithin is in trouble.