Yes, Mahesh Babu is lending his voice again and this time for a good cause. He will be crooning for a promotional song of MARD campaign.
It is known that Bollywood filmmaker-cum-actor Farhan Akhtar had started a social awareness initiative 'MARD' which stands for Men Against Rape and Discrimination. He took the help of his writer-father Javed Akhtar for the lyrics of the song. While Bollywood stars have been roped for Hindi version, Mahesh will be doing the job for Telugu version to create a good impact on the Telugus.
Basically, the intention of MARD campaign is to send a message that women need to be protected. Farhan Akhtar has been promoting the campaign extensively since March this year and he wants to bring the campaign to educational institutions and work places through his shows for reaching out to as many people as possible. Good to see a big star like Mahesh lending his helping hand for a cause.
It is known that Bollywood filmmaker-cum-actor Farhan Akhtar had started a social awareness initiative 'MARD' which stands for Men Against Rape and Discrimination. He took the help of his writer-father Javed Akhtar for the lyrics of the song. While Bollywood stars have been roped for Hindi version, Mahesh will be doing the job for Telugu version to create a good impact on the Telugus.
Basically, the intention of MARD campaign is to send a message that women need to be protected. Farhan Akhtar has been promoting the campaign extensively since March this year and he wants to bring the campaign to educational institutions and work places through his shows for reaching out to as many people as possible. Good to see a big star like Mahesh lending his helping hand for a cause.