Most Costliest Audio Function of India Cinema

All of us know the business of cinema is a tough game to play but there are times when few things  happen which blow the bulbs of everyone. This is more when a star cast  is involved. Find it hard to believe? Then here is an example. News has begun making rounds about the audio release event of the film Ai.
 
Director Shankar’s visual treat Ai audio will be launched grandly on September 15th at Nehru stadium, Chennai. Shocking update about the event is producer Aascar Ravichandran is spending Rs 7 Crore.According to source it will be the costliest audio function of India cinema
 
Well, if Film Nagar spies are to be believed then the Satellite rights for the event coverage went for a whopping price. It is heard that the channels had a tough fight to grab this and finally one noted channel used all its resources and power to clinch the deal.
 
Ai budget is said to be Rs 185 Crore which is highest ever for a South Cinema. Producers are leaving no stone unturned to create hype on the project as business is not promising in Tamil cinema.
 
Hollywood action hero Arnold Schwarzenegger attending the event and the event will be graced by prominent personalities like Rajinikanth;Kamal hasan and Vikram.